Bodegas or the "corner store" as locals would also call it, have long been a star in New York's urban neighborhoods providing center stage for events grand, hysterical in their banalities and tragic. Yet after being defined for generations, the NY Times suddenly proclaims the Bodega is a star. Why? Simple. Cause some hipsters opened a very pleasing and convenient sounding store in Greenpoint called the Brooklyn Standard. Because what else would you call your business when you've been raised in California and Oregon. Then tragedy struck when even the consultants they had at hand couldn't come up with a convenient phrase to describe their convenient store. Suddenly they came up with the perfect word to define this amazing new business: "Bodega". And uh yeh, a star was born.
The best line comes from
"...to quote Kate Zidar, a Brooklyn Standard consultant whose duties include overseeing a worm-filled compost bin in the backyard, the word “bodega” has “superseded its origins.”"
Right, you can come up with that gem but you couldn't come up with an original description? Did you consult the worms?
Photo by John Marshall Mantel for The New York Times
Look at the picture, see these guys aren't Latino or Middle Eastern or Asian so there it is, the ever desired proof of clever through irony. I get it, it's like watching Sarah Palin wink. Thanks for bringing this to my attention NY Times, you're so hip. opps, wow there's irony everywhere, clean-up!
Least anyone misunderstand my rant, if you want to start a business and you're stuck for a way to promote it and you have a contact at the NYTimes, awesome, get money or in this case, Rock the Casbah. But IMO for the New York Times to essentially provide advertising space to a private business that has consultants, is appropriating something already in existence is unfortunate when you imagine the thousands if not millions of stories that go on in New York City every day. Even in Bodegas.